Bookmaker Reviews: Which Bookie Is Best?

Which Bookie provides honest, independent and straightforward bookmaker reviews written by real people. If you want to find out the truth about an online bookie before you sign up, then you’ve come to the right place. We’re here to help you choose which bookie is best for you to join.

Top Rated Bookmakers

BookieWelcome BonusUser RatingJoin
SunBETSBet £10 Get £30
We are offering all new customers who sign up for a Sun Bets account using promo code G30 a FREE £/€30 bet. That's a free thirty pound to use on football betting, horse racing or one of our many specials markets. To access this free bet, all you need to do is register for a Sun Bets account and place a minimum £/€10 sportsbook bet, then a FREE £/€30 bet will appear in your account within 48 hours. T&Cs apply.
Bookmaker Reviews: Which Bookie Is Best? ★★★★★ 4.5 ( 6 reviews )
5 1
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bet365New Welcome Bonus
Click link to see full details and Terms & Conditions relating to the brand new bet365 welcome bonus. 18+ New customers only.
Bookmaker Reviews: Which Bookie Is Best? ★★★★☆ 3.7 ( 15 reviews )
5 1
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GENTING BET£10 Risk Free
A Qualifying Bet is a losing first settled real money single bet of £/€10.00+ at odds of Evens (2.0) or greater (or a Multiple selection where each selection is at odds of 2/5 (1.4) or more) on a sports betting event. Free bets credited within 24 hours of qualifying bet settling. Expires after 14 days. Free bet must be wagered in full with odds (or a multiple with combined odds) no greater than 4/1 (5.0) Returns from the free bet will be paid minus the free bet stake. New customers only. T&Cs apply.
Bookmaker Reviews: Which Bookie Is Best? ★★★★☆ 4.3 ( 6 reviews )
5 1
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Betfair£100 in Free Bets
New customer offer. Place 5 x €10 or more bets to receive €20 in free bets. Repeat up to 5 times to receive maximum €100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs / wagering reqs apply.
Bookmaker Reviews: Which Bookie Is Best? ★★★★☆ 4.4 ( 13 reviews )
5 1
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Paddy Power£20 Risk Free
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is €20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a €10 free bet when you place 5x bets of €10+. T&Cs / wagering reqs apply.
Bookmaker Reviews: Which Bookie Is Best? ★★★★☆ 3.5 ( 8 reviews )
5 1
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18+ Bonuses shown are for new Customers Only - Ts & Cs Apply

Bookmaker Reviews & Ratings

bookmaker reviews to choose which bookie is bestWhich Bookie reviews and rates the top online bookmakers in a number of categories. Read honest, independent reviews to compare how each bookmaker performs in the areas you care about most.

  • Bonus – We rate the bookmaker’s welcome bonus. How generous is their sign up offer? How easy is it to claim? Do you need a promo code?
  • Features – Does the bookmaker offer popular features such as cash out, live streaming, mobile betting or best odds guaranteed?
  • Service – How good is the bookmaker’s customer service? Is their helpdesk fast and friendly? We put them all through their paces, so we can let you know how they perform.
  • Choice Of Markets – Does the bookmaker offer a good choice of markets to bet on?
  • Payments – What payment methods does the bookmaker offer, and how fast do they process your withdrawals?

Helping You Decide Which Bookie Is Best

Whatever you like to bet on, whether it be football, horse racing, tennis, golf, greyhounds or in the casino, there is a bookmaker for you. Here at Which Bookie we will help you select the correct one for you with our detailed and impartial bookmaker reviews.

There a lot of advantages when setting up a new online betting account. Whether it is your first or even an additional on-line bookmaker, some of the benefits you can get are listed below. Our detailed reviews will tell you which bookies offer these important features.

  • The convenience of being able to bet online or via your mobile whenever and wherever you like.
  • The chance to get more competitive odds. You can get better odds online than in your high-street bookie, and even compare different on-line bookies.
  • When signing up to a new bookie you can take advantage of welcome/sign-up bonuses. These include free bets, enhanced odds and deposit matching offers.
  • Each bookie has there own unique betting features and exclusive promotions which are only available on-line.
  • The number of betting markets available to cater for everyone’s needs, whether that is sports, casino or slots.

If you are in a hurry to claim your sign-up bonus, you can click any of the quick links in the right hand side-bar to claim them instantly.

If you have the time, we would advise you to read our bookmaker reviews carefully. We have all the information you need to come to an informed decision. Use the ratings to decide which bookie is best for you, and make sure that you are aware of any terms and conditions before signing up.

If you have any comments about your experience with any of the bookmakers we review, we encourage you to share them with other users using the forms provided.

Important Note Regarding Terms & Conditions

If you are claiming a sign up bonus from any bookmaker, you should be made aware of the terms and conditions of the offer. These might include important information such as minimum deposit, wagering requirements or country restrictions. Which Bookie displays the key terms for every offer in accordance with ASA regulations. Where space is limited, you can click the expand button to reveal these terms. An example would look like this: Terms

This will display the terms of the offer.

This allows you to see the most important information quickly. The full list of terms are always available after clicking the applicable offer link, and can be read in full before you decide whether you want to sign up with the bookmaker.