Menu

Online Lotteries See Increase in Activity

Online Lotteries See Increase in Activity

Lotteries which sell tickets through retail units and online are reporting changes in customer behaviour, with many seeing more online activity in the past couple of months.  These changes reflect lack of access to shops selling tickets as well as increased promotion by lotteries of their online services.  As the public starts to return to the high street, lotteries are wondering if there will have been a long term shift in attitudes towards lotteries and changes in buying habits. Companies that specialise in betting on worldwide Lotteries have also seen increases in new customer registrations and have responded by adapting their marketing activity. Lottoland, for example, have just launched a charity lottery game in the UK in the form of Win-Win Charity Lotto.

Some lotteries have remained in operation throughout, including the Irish Lotto which reports strong sales from its bi-weekly draws.  It has extended the deadline for lucky winners to claim their prizes and has chosen to funnel additional funds to health-related projects.  Additionally, its Lottery Plus Raffle to be drawn on has an extra €1million available as prizes. The Irish Lottery is by far the most popular Lottery bet across UK betting shops and many regular punters will be pleased when UK betting shops re-open on June 15th. Regular customers are attracted by the big odds available and the fact that they have the option to choose how many numbers to include in their bet, for example, odds of 700/1 are available with several bookies for three correct numbers on the Irish Lottery. Whilst a proportion of regular betting shop customers have switched their betting online many are reluctant or simply unable to.  

The Spanish lotteries – including El Gordo de la Primitiva and Bonoloto – resumed on 18 May with the Spanish public also now able to play the EuroMillions lottery once more.   The draws for EuroMillions are made in France and ticket sales have continued uninterrupted in the other eight countries that have licensed the lottery – the United Kingdom, Ireland, Portugal, Austria, France, Belgium and Luxembourg.  

The United Kingdom National Lottery has also continued to operate with draws for its products – including Lotto, Thunderball and Set For Life – largely unaffected.   Camelot, the operator of the National Lottery, has actively encouraged its players to play online unless they are already in a supermarket doing an essential shop.  For example, the minimum online deposit limit has been reduced from £10 to £5 to encourage online ticket purchases.

Commercial Director, Neil Brocklehurst, says “Like many businesses, we have seen some impact on National Lottery retail sales – in-store sales typically make up around 70% of our total sales….What’s clear right now is that there has been a change in the way some people are playing the National Lottery during this period. Due to the fact that we’ve been encouraging people to play and check their tickets online and on the National Lottery app, we’ve seen a significant increase in people downloading our app and traffic to our online channels.”  However, he remains uncertain that this trend will continue and whether the new online customers will be retained, concluding that “the UK National Lottery has always been a primarily retail business and we don’t expect that to change any time soon”.

Yakir Firestane, Director of Digital at the Health Lottery, is also concerned about the impact of behavioural changes, and considers it likely that retail sales will not recover to previous heights and, moreover, that the rise of online sales – some 10% – will not compensate for the current 40% fall in ticket sales in shops.  Firestane comments “My fear is that the behavioural treatment that people have received by being denied the ability to play in retail for six weeks, maybe longer, is just too long for them to regain old habits. They will have learned new behaviour, which is either they came to us online or they found something else to do with their £5 a week”.

In the face of the considerable challenges presented by market conditions, the Health Lottery is, like other providers, keen to innovate in order to attract and retain players.  Its causes – twelve regional societies that aim to tackle the vast health inequalities across the UK – have received funding of over £100 million since the start of the lottery and the launch of a new website and scratchcard will help sustain these beneficiary organisations into the future.  

In fact, investment and innovation remain key for this sector of the gambling industry. The demographics of players demonstrate that lotteries predominantly attract the older generation who may be less likely to go online.  Attracting younger players remains a central longer-term aim of all the lotteries.  In the short term, however, the focus will be on retaining new online custom and persuading players who have been unable or unwilling to buy tickets in the past couple of months to put their hands in their pockets once more.  

Advertising Disclosure
At WhichBookie we bring you the best content and offers every day, please be aware that we do collect compensation from some of the links on this page.

Top Casinos

Ivy Casino Welcome Offer, Free Spins & Bonus Code
Visit
Vegas Moose Sign Up Offer, Free Spins & Bonus Code
Visit
Casino Kings Bonus
Visit

Top New Bookmakers

MonkeyBet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=4938958 ☆☆☆☆☆
Visit
TangoBet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=4801488 ☆☆☆☆☆
Visit
PricedUp
https://www.whichbookie.co.uk/?post_type=bookmaker&p=4566795 ☆☆☆☆☆
Visit
Bet442
https://www.whichbookie.co.uk/?post_type=bookmaker&p=4237684 ★★★★★
Visit
CasinoKings
https://www.whichbookie.co.uk/online-casinos/casinokings/ ★★★★★
Visit
NRG.bet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=3924790 ★★★★★
Visit
talkSPORT BET
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2018021 ★★★★★
Visit
Vbet
https://www.whichbookie.co.uk/bookmakers/vbet-review/ ★★★★☆
Visit
Highbet
https://www.whichbookie.co.uk/bookmakers/highbet/ ★★★★☆
Visit
Betrino
https://www.whichbookie.co.uk/?post_type=bookmaker&p=4499812 ☆☆☆☆☆
Visit
Fafabet
https://www.whichbookie.co.uk/bookmakers/fafabet/ ★★★★★
Visit
Gentleman Jim
https://www.whichbookie.co.uk/?post_type=bookmaker&p=3933385 ★★★★★
Visit
BetZone
https://www.whichbookie.co.uk/bookmakers/betzone/ ★★★★★
Visit
Neptune Play
https://www.whichbookie.co.uk/?post_type=bookmaker&p=3924791 ★★★★★
Visit
Blue Fox Casino
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2880013 ★★★★☆
Visit
BetGoodwin
https://www.whichbookie.co.uk/?post_type=bookmaker&p=1498342 ★★★★★
Visit
BresBet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2039219 ★★★★☆
Visit
Lottoland
https://www.whichbookie.co.uk/?post_type=bookmaker&p=91925 ★★★★☆
Visit
MonsterCasino
https://www.whichbookie.co.uk/bookmakers/monstercasino/ ★★★★☆
Visit
CopyBet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2039539 ★★★★★
Visit
LiveScore Bet
https://www.whichbookie.co.uk/bookmakers/livescore-bet-review/ ★★★★☆
Visit

Top Offers

SpinWizard | 100 Free Spins No Deposit
Visit
MonkeyBet | £50 Free Bet
Visit
Tangobet Sign Up Offer, Free Bet & Promo Code
Visit
PricedUp Free Bet Sign Up Offer, Promo Code & Review
Visit
Bet365 Sign Up Offer, Free Bet & Bonus Code
Visit
NRG Bet Sign Up Offer, Free Bet & Promo Code
Visit
Bet442 Free Bet, Sign Up Offer & Promo Code for New Customers
Visit
Betfred Sign Up Offer, Free Bet & Promo Code
Visit
Lottoland Sports Sign Up Offer, Free Bet & Promo Code
Visit
Fafabet Free Bet Sign Up Offer & Bonus Code
Visit
CopyBet Sign Up Offer, Free Bet & Promo Code
Visit
How To Play ITV7
Read More
Which Bookie
Iroko
13:50 Ascot
6/4
There are several free-to-play games from the best betting sites that provide a risk-free chance of winning real cash prizes. ITV7 is one of those games by ITV and Sky Bet where players have the chance to win huge prizes of £50,000+. It’s a simple game to play and…
Date published: December 20, 2024
Corners Betting Tips
Read

Here you'll find football corners betting tips from our expert football analyst, Liam Johnson. All of the corner predictions published here on WhichBookie are 100% free.

Date published: December 20, 2024

Top Rated Bookmakers

bet365
https://www.whichbookie.co.uk/bookmakers/bet365-review/ ★★★★★
Visit
Coral
https://www.whichbookie.co.uk/bookmakers/coral-bookmaker-review/ ★★★☆☆
Visit
Ladbrokes
https://www.whichbookie.co.uk/bookmakers/ladbrokes-review/ ★★★☆☆
Visit
Betfred
https://www.whichbookie.co.uk/bookmakers/betfred-review/ ★★★★★
Visit
William Hill
https://www.whichbookie.co.uk/bookmakers/william-hill-review/ ★★★★☆
Visit
BetUK
https://www.whichbookie.co.uk/bookmakers/betuk-review/ ★★★★☆
Visit
10bet
https://www.whichbookie.co.uk/bookmakers/10bet-review/ ★★★★☆
Visit
BetVictor
https://www.whichbookie.co.uk/bookmakers/betvictor-review/ ★★★★★
Visit
Virgin Bet
https://www.whichbookie.co.uk/bookmakers/virgin-bet-review/ ★★★★☆
Visit
Boylesports
https://www.whichbookie.co.uk/bookmakers/boylesports-review/ ★★★★★
Visit
Card Betting Tips
Read

Here you'll find football card betting tips from our expert football analyst, Liam Johnson. All of the card & booking points tips published here on WhichBookie are 100% free.

Date published: December 20, 2024
Lucky 15 Tips
Read

Here you’ll find the Lucky 15 horse racing tips from WhichBookie expert racing analysts. All of the tips published here on WhichBookie are 100% free along with the use of our Lucky 15 Calculator that can be found further down the page.

Date published: December 20, 2024
Correct Score Predictions
Read
Which Bookie
Draw 1-1
Aston Villa v Man City
8

Free correct score predictions for football matches. Get correct score tips for the Premier League, Championship, La Liga, Champions League and more.

Date published: December 20, 2024

Best Football Bookies

bet365
https://www.whichbookie.co.uk/bookmakers/bet365-review/ ★★★★★
Visit
Ladbrokes
https://www.whichbookie.co.uk/bookmakers/ladbrokes-review/ ★★★☆☆
Visit
Coral
https://www.whichbookie.co.uk/bookmakers/coral-bookmaker-review/ ★★★☆☆
Visit
Virgin Bet
https://www.whichbookie.co.uk/bookmakers/virgin-bet-review/ ★★★★☆
Visit
LiveScore Bet
https://www.whichbookie.co.uk/bookmakers/livescore-bet-review/ ★★★★☆
Visit
Betfred
https://www.whichbookie.co.uk/bookmakers/betfred-review/ ★★★★★
Visit
CopyBet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2039539 ★★★★★
Visit
10bet
https://www.whichbookie.co.uk/bookmakers/10bet-review/ ★★★★☆
Visit

Best Racing Bookies

bet365
https://www.whichbookie.co.uk/bookmakers/bet365-review/ ★★★★★
Visit
Coral
https://www.whichbookie.co.uk/bookmakers/coral-bookmaker-review/ ★★★☆☆
Visit
Ladbrokes
https://www.whichbookie.co.uk/bookmakers/ladbrokes-review/ ★★★☆☆
Visit
Virgin Bet
https://www.whichbookie.co.uk/bookmakers/virgin-bet-review/ ★★★★☆
Visit
William Hill
https://www.whichbookie.co.uk/bookmakers/william-hill-review/ ★★★★☆
Visit
Betfred
https://www.whichbookie.co.uk/bookmakers/betfred-review/ ★★★★★
Visit
CopyBet
https://www.whichbookie.co.uk/?post_type=bookmaker&p=2039539 ★★★★★
Visit