The choice when it comes to selecting an online bookmaker is frankly staggering, and it can be very difficult to know which to pick.
Clearly, the intention is to avoid any providers that are dubious, or perhaps even scams of some variety, but the long-term strategy is also to find a bookie that offers a service that provides a comprehensive sports betting market, strong promotions, and ideally, odds that are competitive, but that first obstacle, the aspect of trustworthiness, is vital.
To help you in this endeavour, here is a list of new online bookmakers from who pass muster and are entirely worthy of your business, but beyond this, it’s helpful to be aware of how to spot a nefarious operator in the sports betting market.
Check Out The Reviews
The simplest and most effective way to check if a bookie is legit is to check what people think about them. Conducting even a basic Google search will help uncover quite a lot, and we’d suggest you take another step on this path and check out what comparison sites, such as Profit Squad, have to say.
Read the reviews to, firstly, check out the reputation of the brand. Repeated mentions of late payouts or questionable practices should give you cause for concern. Then you should also take a keen interest in general points of note in terms of brand, be that poor customer service or odds that are not competitive, and all points between.
Licence
If a bookmaker is legitimate, it will be licenced, and that should be apparent on their site and app. In the UK, this licence will be provided by the UK Gambling Commission, and in other territories, a similar level of regulatory body will offer likewise. Be sure that the bookie you are considering signing up to displays this, and if it doesn’t, you can approach the brand’s customer service to ask the relevant question.
Obtaining a licence requires a bookmaker to jump through a lot of hoops, and the presence of this certification is an excellent way to ascertain whether a bookie is legit and the absence of this is very telling indeed.
Security
A legit online bookmaker will look to operate a site that is as security conscious as possible, offering an aspect of SSL (Secure Socket Layers) that helps to encrypt and protect your vital information.
Additionally, the site should have an HTTPS prefix and not HTTP, which denotes a secure site, and this should be further reinforced with the brand’s own specific security measures. Any site worth your attention would offer this as standard, and the fear, and a justifiable one, is that not having this is a sign that your personal information could be at risk.
On top of these three areas of interest, you should generally adopt a cautious approach long before you enter any of your personal information. Always be on guard and if anything looks off, then close the browser window and look elsewhere.
August 15, 2022 - Which Bookie
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