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What Is Covered On This Page
The Best UK Betting SitesBest Euro 2024 Betting Sites
Best For Horse RacingBest For Football
Best For EsportsBest For Live Streaming
Best For Fast WithdrawalsBest Mobile Betting Sites
What Makes A Good Betting Site

Here you’ll find a list of the UK’s best betting sites for betting on sports such as Horse Racing, Football, Esports and more.

With so many bookmakers and casinos online, it can be hard to know which ones are legit and offer what you are looking for. We’ve compiled our lists based on years of experience in the betting industry and personally using all of the bookmakers featured on this page.

If you are considering signing up to any of the betting sites, be sure to read our comprehensive reviews of each one first.

midnite

Best Betting Sites UK

Tote.co.uk
Bet £10 Get £40 in Bonuses
Visit

New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £/€10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £/€10 Place). Receive £/€20 Tote Credit, £/€10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org. #ad

bet365
Bet £10 Get £50 in Free Bets
Visit

For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ gambleaware.org #ad

Betfred
Bet £10 Get £50 in Free Bets
Visit

New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply. GambleAware.org #ad

Virgin Bet
Bet £10 Get £20 in Free Bets + £5 Free Specials Bet
Visit

1st single cash specials bet on the Selected EURO 2024 matches. Min odds EVS. Free Bet: accept via pop-up within 24 hours of qual, use in 7 days on Specials only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org 18+ #ad

Best For Horse Racing

Many of us bet on horse racing whether it be on a daily basis or the occasional flutter on the big events like the Grand National or the Cheltenham Festival. With around £5.7 billion wagered on average each year on horse racing in the UK, it’s a huge business and as a punter, you need to make sure that you’re getting the best value possible. When placing your bets with a bookmaker, that means getting the best odds as well as finding value in horse racing betting offers and promotions.

As well as odds and betting offers, there are several other factors to take into consideration when choosing a betting site for horse racing. The sites listed below are those we here at WhichBookie consider to be the best all-round to place your horse racing bets with based on factors such as the standard of odds, extra places, money-back specials, sign up offers, deposit options, speed of withdrawals, live streaming of races and more.

Horse Racing Betting Sites

Tote.co.uk
Bet £10 Get £40 in Bonuses
Visit

New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £/€10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £/€10 Place). Receive £/€20 Tote Credit, £/€10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org. #ad

bet365
Bet £10 Get £50 in Free Bets
Visit

For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ gambleaware.org #ad

Betfred
Bet £10 Get £50 in Free Bets
Visit

New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply. GambleAware.org #ad

Virgin Bet
Bet £10 Get £20 in Free Bets + £5 Free Specials Bet
Visit

1st single cash specials bet on the Selected EURO 2024 matches. Min odds EVS. Free Bet: accept via pop-up within 24 hours of qual, use in 7 days on Specials only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org 18+ #ad

Best For Football

Football is the most popular sport to bet on in the UK and you’ll find it available at every online betting site. With matches taking place every day throughout the year from many top leagues such as the English Premier League, Spanish La Liga, German Bundesliga and Italian Serie A, as well as major tournaments and competitions like the UEFA Champions League, European Championships and World Cup, there is no shortage of betting opportunities.

With every betting site offering football markets, it’s not always the easiest decision to choose which ones to place your bets with. Thankfully, due to the size of the football betting market, bookmakers are constantly competing against each other for your business which results in bigger odds, generous football offers and new betting features.

Several UK betting sites offer customers football promotions such as Acca Insurance, Price Boosts, Free Bets, Refunds and more for football matches throughout the week. Below, we’ve listed some of the best betting sites for football betting based on the above and our overall opinion of the bookmakers.

Football Betting Sites

bet365
Bet £10 Get £50 in Free Bets
Visit

For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ gambleaware.org #ad

Best Betting Sites for Esports

Although Esports have been around for several decades, its popularity has increased significantly over recent years and now, wagering on Esport events is widely available at several online betting sites.

Although a bookmaker may advertise that they accept bets on Esports, some are better than others in terms of the range of events, leagues & competitions that they cover, the betting markets that they offer and the odds that they provide. Esports is also extremely fun and popular to watch live and some of the best Esports betting websites have live streams of Esport events integrated, allowing customers to both watch the match and bet on it at the same time.

You’ll find a list of betting sites below that take bets on Esports and which we consider to be the best choices based on the factors above.

Esports Betting Sites

Unibet
Bet £10 Get £40
Visit

New customers only. 18+, BeGambleAware.org. Minimum deposit £10. UK Customers Only. Place a £10+ bet on football of odds 1/1 (2.00) or greater to receive your free bets. Free bets will expire 7 days after registration. £10 Casino bonus will be credited the next working day after you have registered. Casino bonus must be wagered at least 35x before any withdrawals can take place.

bet365
Bet £10 Get £50 in Free Bets
Visit

For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ gambleaware.org #ad

Best For Live Streaming

Although some of the most popular sporting events, such as matches from the English Premier League, are only available to watch with a paid subscription package, there are several sports taking place around the world every day that you can stream for free directly through your accounts with online betting sites. Several bookmakers provide streams of football matches from La Liga, the Bundesliga, Serie A, Ligue 1 and other top leagues and other sports such as Horse Racing, Tennis, Basketball, American Football, Darts, Snooker, Rugby and more are available to watch.

The majority of sports are completely free to watch with some bookies only requiring you to have a funded account or to have placed a recent bet. Horse racing streams generally require a bet to be placed on the race but there are some betting sites that are an exception.

Streaming sports such as horse racing is extremely popular. Not only does it add to the excitement of having a bet on the race but it also allows you to increase your knowledge of the sport, the jockeys and the runners.

The majority of betting sites that have live streams available allow you to access them on all devices. This means that you can log into your account via a desktop PC, laptop, tablet or mobile phone and watch live sports wherever you are.

We’ve listed some of the best betting sites for live streaming below.

Live Streaming Betting Sites

bet365
Bet £10 Get £50 in Free Bets
Visit

For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ gambleaware.org #ad

Betfred
Bet £10 Get £50 in Free Bets
Visit

New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply. GambleAware.org #ad

Unibet
Bet £10 Get £40
Visit

New customers only. 18+, BeGambleAware.org. Minimum deposit £10. UK Customers Only. Place a £10+ bet on football of odds 1/1 (2.00) or greater to receive your free bets. Free bets will expire 7 days after registration. £10 Casino bonus will be credited the next working day after you have registered. Casino bonus must be wagered at least 35x before any withdrawals can take place.

Betting Sites With Fast Withdrawals

Customers often don’t put much thought into the speed of withdrawals at online betting sites but if you are depositing and withdrawing from your account regularly, it can be a big help if you can get your money fast. The average withdrawal time for funds to reach your bank account from an online bookmaker is around 3 days but some bookmakers provide a much quicker service. Of course, you can withdraw via other methods such as PayPal, Neteller, Skrill and other e-wallets but the majority of customers withdraw to their bank accounts so that they have funds to pay for bills and daily living expenses.

Some, but not all, betting sites now offer ‘Fast Funds’ which generally applies to withdrawals made to Visa debit cards. When available, withdrawals take a matter of minutes to hit your bank account and are often instant! This gives you immediate access to your funds from your bookmakers account which is a huge advantage.

Below you’ll find a list of betting sites with fast withdrawal times due to offering Visa Fast Funds.

Fast Withdrawals Betting Sites

William Hill
Bet £10 Get £30 in Free Bets
Visit

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Best Mobile Betting Sites

With the majority of online wagers being placed using mobile devices such as smartphones and tablets, it makes sense for bookmakers to excel in this area and offer an exceptional user experience no matter what device is being used.

Suprisingly, not all betting sites have mobile apps available and some of those that do, simply do not do a good enough job. Both mobile websites and apps from bookmakers should allow customers to access everything that they can on the desktop website including pre-match & in-play betting, live streaming, cash out, betting offers, customer support and more.

Thankfully, there are some bookies that have produced excellent betting apps. Some of which have won awards.

Below, we’ve listed some of the best betting site apps currently available.

Betting Site Apps

Betfred
Bet £10 Get £50 in Free Bets
Visit

New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply. GambleAware.org #ad

bet365
Bet £10 Get £50 in Free Bets
Visit

For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ gambleaware.org #ad

Betting Sites With Welcome Bonus

There’s a lot to take into consideration when deciding which betting sites to use. You’ll need to know that they offer markets on the sports that you want to bet on, they should offer competitive odds, and it’s helpful if they have regular promotions from which you can get a free bet or price boost every now and again.

However, as a new customer, you may also be able to claim a welcome bonus when you join. This may be in the form of a free bet, a bonus, or enhanced odds on a certain bet. There are several betting sites with welcome bonuses available and they’re a big incentive to sign up and grab yourself a reward for doing so.

Along with the types of welcome bonus varying between betting sites, so do the terms and conditions. Always read through the T&Cs carefully before claiming a welcome bonus from a betting site to see if there are any wagering requirements, max win limits or minimum odds to qualify.

Here are some of the best betting sites with welcome bonus offers for UK customers:

Betting Sites With Welcome Bonuses

CopyBet
Bet £10 Get £50 in Free Bets
Visit

Full T&Cs apply. New UK customers only. The qualifying bet should be either 1 Single or Accumulator (2+ selections) bet, start at £10, and have 1.9 or greater odds. 5 Free bets which must be placed with a minimum odds of 2 include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet In-play, 1 x £10 Free bet Acca (min 3 selections). To unlock the offer, complete the first deposit via the banking app (Open banking). Max payout – £500. 7 day expiry. 18+. Begambleaware.org #ad

Midnite
Bet £10 Get £20 in Free Bets
Visit

18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org #ad

BresBet
50% Refund on Net Losses up to £25
Visit

18+.6w accounts only. Must reg using promo code welcome25afs. Must have a min. of 3 bets of £10. Max refund £25. Full T&Cs apply. Begambleaware.org #ad

bet365
Bet £10 Get £50 in Free Bets
Visit

For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ gambleaware.org #ad

BetZone
50% Back as Free Bets up to £60
Visit

Welcome Offer in 2 parts. 18+ | New Customer Only – Promo Code: BETZONE60 required | Sports– 50% back on net LOSSES over your first 3 calendar days | requires min 3 x£10 qualifying bets in same 3 days | Certain bet types excluded | Min return £1 free bet | Casino – Deposit and Wager £30 on selected Welcome slots | Free spins value 60 x 10p | T&Cs apply | Available until 23:59 on 31/01/25 GambleAware.org #ad

Kambi Betting Sites

Many online betting sites choose to offer their services using a third-party provider which provides the software for their betting site platform. That’s why you may have noticed several online bookmakers and casinos that look the same but perhaps with a different colour scheme and logos.

We’ll be taking a look at some of the most popular betting software providers and listing the top betting brands in those networks.

The first we will be looking at are Kambi betting sites.

Kambi is a company based in Malta and offers real-time odds, front-end websites, customer retention and much more to the betting sites that choose to partner with them.

Kambi powers several of the most recognisable online betting sites, including Grosvenor Sport, Mr Green, Unibet, Leo Vegas Sports and more. They’re able to supply betting markets for over 250,000 events each year, covering 65 different sports.

Below you’ll find the best Kambi betting sites for UK customers.

Kambi

Unibet
Bet £10 Get £40
Visit

New customers only. 18+, BeGambleAware.org. Minimum deposit £10. UK Customers Only. Place a £10+ bet on football of odds 1/1 (2.00) or greater to receive your free bets. Free bets will expire 7 days after registration. £10 Casino bonus will be credited the next working day after you have registered. Casino bonus must be wagered at least 35x before any withdrawals can take place.

Grosvenor Sports
Double Odds
Visit

18+, First deposit only. Max £10 Double the Odds. New members only. Paid in Cash. T&Cs apply.

LeoVegas
100% Profit Boost
Visit

New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. T&Cs apply. 18+ GambleAware.org. #ad

Aspire Global Betting Sites

Aspire Global is one of the most used, and longest-serving online betting platforms. Dozens of both online casinos and sportsbooks have chosen to partner with Aspire Global due to their extensive coverage of sports, multilingual customer support, broad range of payment options and VIP management.

The company was founded back in 2005 and has since supplied their services to over two dozen online betting sites.

With many to choose from, we’ve listed our top Aspire Global betting sites below.

Aspire Global

Bet442
Bet £20 & Get £20 in Free Bets
Visit

18+. New customers only. Min deposit £20. Max One £10 Free Bet & two £5 Bet Builder Free Bets.. Qualifying Bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus tokens with Min 4/5 (1.80) odds req. Token 2& 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00) T&Cs apply. GambleAware.org #ad

TangoBet
Bet £20 Get a £20 Free Bet
Visit

18+. New Customers only. First deposit minimum £20, minimum Bet £20 at minimum odds 1/1 (2.00) and Get a £20 Free Bet with minimum odds of 4/5 (1.80). Eligible bets: Single, Combo, Bet Builder. Max 1 free bet per customer. Free bet tokens credited within 24 hours, valid for 3 days. System bets excluded. Begambleaware.org. T&Cs apply. GambleAware.org #ad

Magic Red
Bet £10 & Get a £10 Free + 10 Spins
Visit

+18. New Costumers Only. Terms and Conditions Apply. Min. Deposit £10 and Min. Bet £10 on odds at least or greater than 1/1. Deposits via PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not be eligible for any bonus bet offer. Bonus Bet and bonus spins awarded within 24 hours of qualifying bet settlement. Offer valid for 14 Days. Full T&Cs Apply. Be GambleAware #ad

Neptune Play
Bet £10 & Get a £10 Free + 10 Spins
Visit

+18. New Custumers Only. Min £10 deposit and bet on odds 1/1 or greater required. Extra bet and bonus spins issued within 24 hours of qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins valid for 24 hours, selected games only. Full T&Cs apply. begambleaware. #ad

Bzeebet
Bet £10 Get £10 Free Bet
Visit

18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.BeGambleAware.org. T&Cs apply. #ad

Mr Mega
Bet £15 Get £10
Visit

New Players Only. Max one £10 free bet. Qualifying bet must be placed at odds of 1/1 or greater. Paid as a bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+

Betiton
Bet £15 Get £10
Visit

18+. New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater, paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. Begambleaware.org

HeySpin
Bet £15 Get £10
Visit

18+ New Customers only. Min Dep & Bet £15 at odds Evens (1/1) or greater. Max free bet £10. Free bet stake not returned. Min odds for free bet 4/5 (1.80). Free bet valid for 14 days. T&Cs apply. #ad

BetTarget
Bet £15 Get £10
Visit

NEW CUSTOMERS ONLY. MAX ONE £10 FREE BET. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 (2.00) OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 (1.80) ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE. T&CS APPLY. 18+

ZetBet
Bet £10 Get £10
Visit

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. #ad

LuckLand
Bet £15 Get £10 Free Bet
Visit

NEW CUSTOMERS ONLY. MAX ONE £10 FREE BETS. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE T&CS APPLY. 18+ #ad

MrRex
Bet £15 Get £10
Visit

Qualifying bets must be placed at odds of new customers only. Max one £10 free bet. 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&Cs Apply 18+

MrPlay
Bet £10 Get £10
Visit

New players only. Max £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater, paid as bonus token with min odds req. (PayPal, Skrill & Neteller not eligible) T&C's apply, 18+

Karamba
Bet £20 get £10
Visit

New depositing players only. Min deposit £10, req min £20 qualifying bets at min odds, offers valid for 14 days; max one £10 free bet per cust, paid as bonus token with min odds req. Selected payment methods. T&C's apply. Begambleaware.org.

Progress Play Betting Sites

Following on from Aspire Global, we’ll next take a look at the top Progress Play betting sites.

Like Aspire, Progress Play is a hugely popular choice of platform for many online bookmakers and casinos. Progress Play power dozens of betting sites with new brands launching throughout each year. In fact, their website states that they have partnered with over 150 different platform clients!

Progress Play was founded in 2012 and offers both sports and casino products which are fully licenced and regulated by the UK Gambling Commission and the Malta Gaming Authority.

In 2023, Progress Play betting sites received a facelift. Transforming them from slightly outdated looking websites to ones with a more sleek and modern design. It was certainly an improvement from a customers perspective who can now enjoy great looking sites that offer betting markets across over 40 different sports.

With dozens of Progress Play betting sites to choose from, it can be difficult to know which brands are the best to bet with. To help, we’ve listed our top 5 Progress Play sites below.

Progress Play

Betarno
Bet £10 & Get a £20 Free Bet
Visit

New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of 20, min odds 1.5, stake not returned. 1X wager the winnings from the free bet. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full terms apply. 18+ BeGambleAware. #ad

Betrino
Bet £25 Get £50 Free Bet
Visit

New Players Only. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. GambleAware #ad

Lucky Poker Bet
Deposit £10 & Get a £10 Free Bet
Visit

New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply #ad

Vegas Mobile Casino & Sports
Use Promo Code WC22CB
Visit

18+. Valid between 25th November - 27th November 2022. Max cashback £500. Use deposit code WC22CB.

21LuckyBet
Bet £20 Get £40
Visit

New Players Only | Min £20 qualifying bets stake not returned | Free bet - one-time stake of £40, min odds 1.5, stake not returned | 1X wager the winnings | Wager from real balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for 7 Days from issue | Withdrawal requests void all active/pending bonuses | Excluded Skrill and Neteller deposits | Full Terms apply #ad

Betelite
Bet £10 & Get a £20 Free Bet
Visit

New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Full Terms apply

Dynobet
Bet £20 & Get a £30 Free Bet
Visit

New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 30 Days from receipt. Excluded Skrill and Neteller deposits. Full Terms apply GambleAware.org #ad

Playbook Engineering Betting Sites 

Another popular white label solution for betting sites wanting to offer top-quality sports & casino betting is Playbook Engineering.

Playbook are a slightly more recent betting platform to hit the scene but are quickly gaining traction with new betting sites partnering with the company in 2022 & 2023.

We’re a big fan of Playbook betting sites here at WhichBookie and if you’ve bet with any of their partnered brands then you’ll understand why.

They offer great looking sports and casino platforms, offering betting across dozens of sports and offering hundreds of slots and other casino games. They are also able to offer a range of attractive promotions ranging from Best Odds Guaranteed, Refunds, Price Boosts and some very generous sign up offers.

Although the number of Playbook Engineering betting sites is rather limited compared to the likes of Aspire Global or Progress Play, more and more brands are choosing them and we’re likely to see even more choices for punters in the next couple of years.

We’ve listed our top Playbook betting sites below.

Playbook

PricedUp
Bet £50 Get £20 Free Bet
Visit

18+ New customer only. Must enter promo code bet50get20. Min deposit £50. Min bet £50 at odds of Evens (2.0) or above. Max free bet £20. Free bet valid for 7 days. Stake not returned. Full terms apply. GambleAware #ad

NRG.bet
Bet £20 Get a £10 Free Bet
Visit

+18. New Customers Only. Sign up using promo code b20g10. Min deposit £20. Min bet £10. Min odds 1/2 (2.0). Free bet valid for 7 days. Full T&Cs apply. begambleaware. #ad

DragonBet
DragonBet
Visit

18+. GambleAware.org #ad

Gentleman Jim
New UK Bookie 2024!
Visit

18+ BeGambleAware #ad

AKBets
Up to £100 in Free Bets
Visit

18+ If your first bet is a Lucky 15 on Horse Racing AK Bets will boost the return of that initial bet by 25% in the form of a Free Bet up to a value of £100. Applies to new customers who sign up to AK BETS via our approved partner websites with promo code AKLUCKY100 T&Cs Apply. If your first bet is a4+ Fold accumulator on Football, AK Bets will boost the profit of that initial bet by 25% in the form of a Free Bet up to a value of £100. Applies to new customers who sign up to AK BETS via our approved partner websites with promo code AKFOOTBALL100 T&Cs Apply BeGambleAware #ad

BetZone
50% Back as Free Bets up to £60
Visit

Welcome Offer in 2 parts. 18+ | New Customer Only – Promo Code: BETZONE60 required | Sports– 50% back on net LOSSES over your first 3 calendar days | requires min 3 x£10 qualifying bets in same 3 days | Certain bet types excluded | Min return £1 free bet | Casino – Deposit and Wager £30 on selected Welcome slots | Free spins value 60 x 10p | T&Cs apply | Available until 23:59 on 31/01/25 GambleAware.org #ad

Rhino.bet
Bet £25 Get £10 Free Bet
Visit

18+. New customers only. Min bet £25. Min odds Evens (2.0). Use promo code 'b25g10fb'. Max free bet £10. Free bet stake not returned. Full T&Cs apply. BeGambleAware #ad

Entain Betting Sites

Entain are one of the biggest betting companies, operating over 25 brands with top names such as Coral, Ladbrokes, Sportingbet and Bwin all included.

Forming in 2004, Entain PLC has grown to be known as one of the best betting site operators, with their brands offering a high-quality service by providing over 2000 pre-match events on a daily basis, live streaming, excellent customer support, and more.

Entain holds licences from the UK Gambling Commission, Malta Gaming Authority and the Gibraltar Regulatory Authority, making them a great choice for UK punters and those further afield.

In terms of the best Entain betting sites, we really can’t recommend Coral and Ladbrokes more. They’re two well established brands in the betting industry that need no introduction. With millions of satisfied customers worldwide, you can’t go wrong choosing either as your go-to bookie.

Entain

Coral
Bet £5 Get £20
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TGP Europe Betting Sites

TGP Europe, also known as ‘The Gaming Platform’, is a company based in Douglas, Isle of Man, that operates multiple online gambling websites. The company provides both casino and sports betting platforms with several brands opting to partner with them.

You may be familiar with TGP Europe brands since several of them, including Stake.com and Fun88, have acquired sponsorship deals with top-tier football clubs. Although having a prominent brand presence in the UK, many TGP Europe brands are more focussed on worldwide traffic.

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What Makes A Good Betting Site?

We’ve listed several betting sites above that excel in certain fields but the choice is yours when it comes to signing up and betting with them. If you are not looking for a bookmaker offering a particular feature, you may simply wish to bet with a good all-round bookmaker. If so, we’ve listed some factors to take into consideration when choosing an online betting site to bet with.

Safety & Regulation

People betting from within the UK should always make sure that the betting site that they are using has a licence with the United Kingdom Gambling Commission (UKGC). By doing so, you can be confident that the bookmakers’ operations are above board and games and wagers are offered and settled fairly.

All betting sites that are featured here on WhichBookie have a valid UKGC licence.

Sign Up Offers

Sign up offer, also referred to as New Customer Offers and Welcome Offers, are the main way for betting sites to attract new customers. The vast majority of betting sites, including bookmakers and casinos, offer some kind of sign-up offer and they can come in various forms.

Some of the most popular type of sign up offers include:

  1. Bet & Get Free Bet Offers eg. Bet £50 & Get a £50 Free Bet
  2. Enhanced Odds eg. 100/1 instead of 2/1 for Manchester City to beat Liverpool
  3. Double Winnings on your first bet
  4. Deposit Bonuses – They usually come with wagering requirements

Sign up offers vary in value between betting sites with some of the best bookies such as Bet365, offering up to £100 to new customers. They’re a great way to try out a bookmaker initially and get a reward for doing so.

Sports & Betting Markets

It may surprise you to hear that not all betting sites offer betting on the same sports. Sports such as football, tennis, basketball and rugby are available at the vast majority of bookies but there are several betting sites that do not cover horse racing. This will of course be an issue if you are looking to bet on a specific sport that isn’t covered by the bookmaker and so it’s always best to see what they offer before signing up by simply visiting their website or reading some of the bookmaker reviews here at WhichBookie.

The same applies to betting markets. Some of the bigger betting sites often provide hundreds of different betting options and markets for football matches and in recent years, we’ve seen several new markets added as bookmakers are able to require new data and statistics to determine the odds.

Standard of Odds

Although betting should be fun, we all want to make a profit when we bet and the bigger the odds of our bets, the more profit we make when they win.

Bookmakers odds vary and so while you could be due a £100 return from a winning bet with one bookie, you may have been able to get £110 if you had placed your bet with another. The difference in odds and your potential returns from different bookmakers can add up over the months and years and so it’s always a good idea to either find the best odds for your bet or bet with a bookmaker that offers good odds on a consistent basis across all sports and markets.

Existing Customer Offers

Sign-up offers are designed to get you through the door whereas existing customer offers are given in order to retain you as a customer. If you bet regularly, betting offers can add a lot of value to your bets and increase your overall returns over time.

Some betting sites run betting promotions on a regular basis whereas others rarely do. If you like to take advantage of betting offers then create an account with a bookie that regularly offers them.

Some of the most common types of betting offers for existing customers include:

  • Free Bets
  • Price Boosts / Enhanced Odds
  • Money-Back Specials
  • Extra Places
  • Best Odds Guaranteed
  • Acca Insurance

Payment Methods & Withdrawal Fees

There are several different banking options that betting sites allow customers to use to deposit and withdraw from their accounts. The most common method used are debit cards but e-wallets such as PayPal, Neteller and Skrill as well as pre-paid cards such as Paysafecard are also very popular.

If you are looking to deposit and withdraw using a specific method, check to see if the bookmaker accepts it before signing up. Banking information should be available on the bookie’s website and we also include it in the reviews here on WhichBookie.

Another thing to look out for are withdrawal fees. Not many betting sites charge for withdrawals but some do and they can either be a set fee or a percentage of your withdrawal amount. We do not recommend betting with a bookie that charges for withdrawals as the fees can add up to large amounts over time and eat into your profits.

Live Streams

Not everyone makes use of live sports streams from within their bookmaker accounts but if you do, be sure to check that they’re available with the betting site you’re signing up to. Some of the best bookies for live streaming include Bet365, Betfred and Unibet but there are several others that provide a good service in this department.

Also check whether or not the bookmaker has any requirements for customers to access the streams. Some require you to place a bet on the event that you’d like to watch or to have placed a bet within the last 24 hours, whereas other have no requirements.

Casino/Poker/Bingo/Lotto

Many of the top betting sites not only provide a good sports betting service but also casino, poker, bingo and lotto products. If these are of interest to you, it can be a good idea to read some reviews of these additional products to see what they offer.

Mobile App

It’s likely that if you bet on a regular basis then you will have placed bets using your mobile phone or tablet. The majority of bets placed online are now placed on mobile devices and so many betting sites have released apps to accommodate the demand.

Betting apps usually work similar to the mobile versions of the website except that you don’t have to load them through a mobile browser. This allows quicker access to your account and betting options as well as the advantages of a better user-interface that is not restricted by the browser and the option to receive push notifications so that you can be notified of when there are special offers and promotions.

Customer Service

It would be good if you never have to get in touch with the support team at a bookie but there may come the time that you do. Whether it be account issues, bonuses not being credited or if you simply have a question about a promotion, the support team is who you will need to contact. The best betting sites provide customers with a range of different contact methods such as Live Chat, Email and Telephone. The response time from the support agent is also important along with how competently they deal with your query.

We provide information on each bookies customer service department in our reviews.

Reputation of the Company

The last factor to consider when choosing a betting site is the reputation of the company behind the brand. If a bookmaker is brand new, it may be worth looking at who owns it and doing some research into their background. This information is usually displayed in the footer of their website along with other information such as the licences that they hold.

Betting Sites FAQ

What is the best online betting site?

There are several reputable and recommended UK betting sites and not everyone will be ideal for each person. However, taking a number of factors into consideration such as odds, betting markets, customer service and bonuses & promotions, we believe Bet365 to be the best online betting site in 2024.

Can betting sites ban you for winning too much?

Betting sites can limit accounts at their discretion. It’s not uncommon for customers to be excluded from bonuses & promotions or have their stakes limited. However, the vast majority of customers are able to bet without any restrictions.

Can you use credit cards on betting sites?

Betting sites that are licenced and regulated by the UK Gambling Commission are not allowed to accept deposits made by credit cards. This was a safer gambling measure that was introduced by the Gambling Commission in April 2020. Betting sites often have several other options for both deposits and withdrawals including debit cards, e-wallets such as Neteller, PayPal and Skrill, prepaid cards including Paysafe Card and even mobile payments such as Boku or Pay by Phone.

Are betting sites legal?

Online betting within the UK is legal for those aged 18 and over. We always recommend only betting with betting sites licenced by the UK Gambling Commission who impose strict rules and regulations on operators to ensure fair play and the protection of players.

Are online betting sites safe?

The vast majority of online betting sites are safe providing that they are licenced and regulated by the UK Gambling Commission. We recommend betting with established and reputable brands or newer betting sites that have been approved by WhichBookie.

Do all betting sites need verification?

All betting sites are required to confirm the identity and the age of every customer. Sometimes this can be done during the registration process and so no further documents are required. However, on occasion, a betting site may require ID or other documentation to confirm the identity, age and/or the address of customers.

Advertising Disclosure
At WhichBookie we bring you the best content and offers every day, please be aware that we do collect compensation from some of the links on this page.

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