William Hill Review | Sports | Markets | Odds

William Hill

New Customer Offer

Bet £10 Get £30 in Free Bets

William Hill Sign Up Offer

Claim Offer

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Sports & Betting Markets

Being one of the largest bookmakers, it’s no surprise to see William Hill offering odds on a huge number of sporting events taking place around the world. The range of sports available to bet on is one reason William Hill bookmakers are so popular with customers around the world along with providing odds for dozens, if not hundreds, of markets for each event. William Hill review their odds regularly to make sure they are competitive with other online bookmakers and so you’ll often find them offering very competitive odds on a lot of markets.

Some sports which are featured on William Hill include:

If you’re looking for a bookmaker to bet on a range of different sports and markets then William Hill bookmakers are definitely worth considering. You’ll be pushed to find a bookmaker offering many sports other than what is available on William Hill and the vast majority of users will be more than happy with the range of markets on offer.

As expected, football matches, especially those in popular leagues such as the Premier League and La Liga, have the most markets, but even lesser matches taking place in lower leagues and leagues from other countries have a good number of markets. 

Horse Racing

Horse racing is the main focus at William Hill with betting opportunities available for races taking place around the world every day. William Hill Best Odds Guaranteed is available on all UK & Irish horse racing (as well as greyhounds) and there are a number of other horse racing promotions available on a regular basis such as Extra Places and Money Back if 2nd.

Are Lucky 15 Bets Accepted?
Do They Pay First Past The Post?
Do They Offer Scoop6?
Is Best Odds Guaranteed Available?

Lucky 15 Bonuses & Consolations

Lucky 15’s are a popular bet when it comes to horse racing and William Hill offer bonuses for winning Lucky 15’s/31’s/63’s, as well as consolation bonuses, should just one of your selections win as shown in the table below.

TV / Politics / Specials Betting

As with many bookmakers, you can bet on the outcome of television shows, political events and more. William Hill offer an excellent range of these types of bets with customers being able to bet on television shows such as Britain’s Got Talent, Strictly Come Dancing and I’m A Celebrity Get Me Out Of Here. Examples of other novelty bets include who will play the next James Bond, the winner of the BBC Sports Personality of the Year and even what month the hottest day of the year will be!

In-Play Betting

The in-play betting options at William Hill are excellent. As well as a number of in-play price boosts on the majority of live events, there are a huge number of in-play markets available.

William Hill offer live streaming on a number of different sports, allowing you to watch the event and bet on it at the same time. This can give you a better idea of how the game or race is going before you decide which bets to place. One in-play betting feature on William Hill that we really like is their in-play stats which are a good backup to when a live stream isn’t available. You’ll find stats for the vast majority of sporting events and they can give you a good insight into which bets to place. For football matches you’ll be able to view stats such as how many shots each team has had, the number of free kicks, goal kicks, throw ins, dangerous attacks, the possession percentage and much more.  On top of that, you’ll also be able to view a digital representation of current events in the game such as which team is attacking or if they are taking a corner or throw-in. All of these stats enable you to make a more educated decision on your bets.

Cash Out

Customers at William Hill bookmakers have the option to cash out their bets early before they have been settled. Cash out is available both pre-match and in-play for the majority of bets, although, cash out can sometimes be suspended due to circumstances in the event such as a goal, penalty or something else which can have an effect on the odds.

To cash out your bets, simply head to the ‘Open Bets’ section and when available, a cash out amount will be displayed alongside each event. if you are happy with the cash out amount, you can confirm the action and the funds will instantly be credited to your cash balance.

William Hill YourOdds

#YourOdds is William Hill’s version of a Bet Builder. Customers are able to build a bet featuring numerous selections from different markets on the same event. They can either do this by making the selections themselves and being offered odds instantly via the betslip, choosing one of the pre-built #YourOdds bets or by requesting a new bet which they can do by tweeting @WilliamHill and including the #YourOdds hashtag along with their selections. Requesting a bet with William Hill may be used if the markets that you desire aren’t available via the website.

William Hill often offer customers Bet Boosts which can be used on #YourOdds bets. These increase the odds of the bet, giving it more value and bigger returns for the customer should the bet win.

William Hill Betting TV

As mentioned, customers are able to stream a large number of sporting events at William Hill. Sports such as Football, Horse Racing, Greyhound Racing, Tennis, Basketball and Ice Hockey are all available to stream directly through the William Hill website or William Hill App via William Hill Betting TV. The range of individual events available to stream will depend on your location as there may be broadcasting restrictions for some events. For example, you won’t find any Premier League streams available as third parties own the rights to broadcast them. However, there is an impressive number of sporting events available, including all horse races taking place at UK and Irish racecourses. 

Streaming of sports is free to all customers although you will have to have either placed a bet within that past 24 hours or have a positive account balance.

Although sports streams through William Hill TV are not 100% live, there is usually only a delay of around 5 seconds compared to actual events. This is the case with streams at all bookmakers and is considered standard.

The William Hill live streaming schedule is available on their website allowing you to view which events are due to be streamed each day.

William Hill Racing Radio

To complement their live streaming service, William Hill also provide free radio stations for horse racing and greyhound racing.

Horse Racing Radio

William Hill racing radio has been running for 10+ years now and provides listeners with news and previous for the days and days ahead races. There are also interviews with racing experts, top tipsters and celebrities. Discussion is both entertaining and informative and an excellent addition to the service William Hill provide.

You’ll be able to listen to William Hill Racing Radio every day from 15 minutes before the first race in the UK to the last of the day.

Greyhound Racing Radio

Another option is to listen to William Hill’s Greyhound Racing Radio which covers UK greyhound races daily from 11am, except for Friday and Saturdays when coverage starts half an hour earlier at 10:30am.

William Hill Podcasts

As well as their radio stations, William Hill provide industry-leading podcasts which are available daily for horse racing and also cover other sports on a regular basis such as football, boxing, American football, golf, cricket, darts, politics, TV & specials, rugby, snooker, tennis, UFC, US sports and more.

The William Hill Podcasts provide great insight into upcoming matches, competitions and sporting events and feature some of the industries top names.

How To Listen To William Hill Radio & Podcasts

Both William Hill Radio stations and their podcasts are 100% free of charge and can be accessed via the William Hill homepage. Simply click on ‘WH Radio’ from the top menu and select whether you’d like to listen to the horse racing radio, the greyhound radio or the podcasts and they will load in your browser. No third-party software is required.

Customer Service

William Hill’s customer support is excellent as you would expect from such a well-established bookmaker. The company was established in 1934 and have been online since 1998 and so have over 85 years experience as a customer-facing brand.

Customer support is available in a wide range of languages which caters for their customers around the world. You’ll be able to get in contact with a member of the support team via email, telephone, live chat or via their social media pages (see sidebar). The support team are available 24 hours a day, 7 days a week which is great to hear. Our preferred method of contact is usually Live Chat and we’ve never had any problems via this channel with William Hill. You’re usually connected to a support agent very quickly and they’re generally very knowledgeable and polite.

William Hill also provide a comprehensive help section which contains details answers to the most frequently asked questions. This may be a good place to start if you have a question which you think has been asked before as there is a lot of helpful information in this section.

William Hill App

The William Hill App is available to download for free for both Android and iOS devices from the associated app stores. The app works and looks the same as  the mobile website with the same layout and navigation. There are a few advantages of using the app over the mobile site though. Firstly, you’re able to access your account with a single touch and a fingerprint rather than having to type the address and manually log in. Also, by having the app on your phone, you’re able to enable push notifications. This is usually a good idea as you’ll be notified when there are new promotions, price boosts for upcoming events. Having push notifications enabled means that you don’t miss out on these offers.

You’ll be able to access all the same sports markets via the app that you would through a browser and there is a range of games such as blackjack, roulette and a selection of slots available. However, if you wish to play the majority of casino games or access the live casino, links will open in an external browser. If you prefer to play these games in-app then you can download the William Hill Casino App or Vegas App to access them.

The Website

After a redesign in 2018, the William Hill website was much improved. Navigation between sports is made extremely simple with an A-Z of sports listed in the sidebar and a number of featured and live events taking centre stage on the homepage. You’ll also find the latest William Hill offers being displayed on the homepage carousel for easy access.

The William Hill App is also very user-friendly with a similar navigation between sports from within the hidden menu. As mentioned earlier, the app works in a similar way to the mobile website, which is excellent, except that you are able to receive push notifications which can come in very handy.

Overall, the William Hill website is a favourite of ours. It’s not a generic skin you’ll find at a lot of bookmakers and it’s unlikely that you’ll have any issues navigating to the event you’re looking for. It also loads very fast and has a very impressive Google speed score of 100/100 on desktop and mobile!

William Hill bookmakers offer customers the option to either cash out their bet or partially cash it out. Cash out is available on single and multiple Football, Horse Racing, Tennis, Baseball, Basketball, Boxing, Cricket, Darts, Golf and Snooker bets, including In-Play and you can now Cash In outright selections (tournament winner etc), for a range of sports.

To cash out your bet, simply head to your open bets and a cash out amount will be displayed next to them. Either click on the cash out button to cash out your bet fully for the displayed amount or select how much of your bet you wish to cash out. If opting for the partial cah out option, the remaining balance will remain on your bet. Take a look at some other bookmakers which offer cash out.

William Hill Casino

Customers who sign up to William Hill will have access to the William Hill Casino. Account balances are integrated, meaning that you won’t need to transfer your sports balance in order to use it in the casino. 

William Hill Casino host around 400 games, mainly consisting of online slots but there are also a range of roulette and blackjack variations as well as other games such as Texas Hold’em, Jacks or Better, 3 Card Brag, Pai Gow, Red Dog, Baccarat, Hi-Lo and many more.

A large number of the games featured in William Hill Casino are from the game provider Playtech but there are also games from over 30 other providers such as NetEnt, Ash Gaming, NextGen, IGT.

William Hill Live Casino

William Hill also provide Live Casino games where you can play and interact with real dealers via a video stream. William Hill Live Casino games are predominantly powered by Evolution Gaming who provide live dealer games such as Blackjack, Roulette, Baccarat, Sic Bo, Casino Hold’em, Texas Hold’em, Caribbean Stud Poker, Side Bet City along with game show type games such as Dream Catcher, Monopoly Live, Deal or No Deal, Lightning Dice and Lightning Roulette. An unlimited number of players can play the game show games simultaneously but there are several table games for players meaning that it’s likely that you won’t have to wait for a seat to become available.

William Hill Vegas

As well as hosting leading sportsbook, online casino, live casino, bingo, poker, Macau and games sections, William Hill also have a Vegas section. At William Hill Vegas, customers can play a range of online games such as slots and table games. Players can also try their luck on a range of exclusive ‘Vegas Jackpot’ slots where payouts can be several hundred thousand of pounds! There are also ‘Must Drop Jackpots’ where a player somewhere must win once every hour and day along with the biggest of them all, the ‘Big Drop Jackpot.

As well as their generous free bet offer for new sportsbook customers, William Hill run regular promotions for existing customers at William Hill Vegas. One promotion which has proved to be extremely popular and has been running since early 2019 is their Bonus Drop game. This is a free-to-play game which is available on a daily basis to eligible customers. Each day, customers can load the Bonus Drop game and drop a disc into one of three areas. The disc then drops into slots at the bottom which will either reveal a prize, credit another disc or result in no prize. Some players receive extremely generous prizes such as bonuses and free spins which generally have no, or very low, wagering requirements which gives them a lot of value.

Keep an eye on the promotions page at William Hill Vegas for the latest offers.

William Hill Games

If you can’t find what you’re looking for at William Hill Casino or William Hill Vegas, you may wish to take a look at their ‘Games’ section. William Hill Games features hundreds of different games which you won’t find in the casino or Vegas sections. There is a range of online slots including Mega Jackpot games which have jackpot prizes of several millions of pounds! There is also a selection of table games such as blackjack, roulette, mahjong exchange, mega ball and more, as well as a large number of instant win games and scratchcards.

One feature we like at William Hill Games is the tournaments. Each day, there are a number of slots tournaments where players collect points by playing on selected slots. The players with the most points when the tournament ends win free spins and other prizes.

William Hill Bingo

William Hill Bingo allows players to play a number of bingo games online including 90 Ball Bingo, 80 Ball Bingo, 75 Ball Bingo and more. The bingo software is powered by Playtech which ensures excellent quality all-round. For those who enjoy the social side of online bingo, there are chat rooms integrated into all rooms allowing players to interact with each other and express their excitement during tense moments and big wins.

As well as bingo games, there are also a number of side games available. These include a range of slots and other games which can keep you entertained whilst waiting for a bingo game to start.

William Hill Poker

If you enjoy playing poker online, you can do so at William Hill. Players can choose from a download version or instant play which means play is through a web browser. There is also a William Hill Poker app which is available to download for free for both iOS and Android devices and means that you can play in real cash games and tournaments when on the move via your mobile phone or tablet.

There is a range of poker tables available at William Hill Poker as well as a number of cash and freeroll tournaments. Players are also able to gain tickets to various poker tournaments through the points they collect during cash gameplay.

William Hill Lottery

Customers at William Hill bookmakers can bet on a number of lotteries taking place around the world all year long. When you bet on a lottery with a bookmaker, you are not actually buying a ticket for the draw. Instead, you are betting on which numbers will be drawn at fixed odds.

Surprisingly, the lottery section on the William Hill website isn’t featured in the main nav along with other William hill products. Instead, it is included in the list of sports in the left-hand column. Clicking on this section will bring up a list of lotteries which are available to bet on.

Currently, William Hill allows customers to bet on the outcome of the following lotteries:

• Irish Lotto
• New York Lotto
• Irish Daily Millions
• Canadian Lotto
• French Lotto
• German Lotto
• Polish Lotto

William Hill Plus

William Hill Plus is a card which connects your online betting activity with William Hill to your bets in a William Hill shop. You can withdraw your online funds when in a shop and also deposit if you wish, allowing you quick access to your money. Another handy feature of the William Hill Plus card is that if you placed a bet in-store, you can receive the winnings in your William Hill online account providing that you showed your card to the cashier when placing your bet or swiped it if using a terminal.

William Hill Plus App

There is also a William Hill Plus app which has its benefits and recommended for anyone who has a William Hill Plus+ card. The main benefit of the William Hill Plus App is that if you place a bet in-store and scan/show your Plus Card, your bet will automatically be connected to your account on the app. This allows you to cash out on your in-store bet using just your phone or tablet via the app. One of the disadvantages of placing a bet in a betting shop compared to online has been the inability to cash out your bet early should you wish to. The William Hill Plus Card and app solves that problem.

William Hill Plus Card Verification

William Hill Plus cards can be obtained in any William Hill shop by request over the counter. Cards are issued whilst in the shop and are available to use on the same day. You will be required to provide some personal information to verify your identity such as your name, address, telephone number and a form of ID such as your driving licence or passport. You will also be required to activate your Plus Card via a text message which is sent to your registered phone number.

William Hill Plus Card Benefits

To summarise, the main benefits of the William Hill Plus Card are:

• Cash out bets which have been placed in a William Hill shop using the William Hill Plus app
• Qualify for exclusive Plus Card betting offers and promotions
• Get access to the funds in your William Hill online account in any William Hill shop
• Transfer winnings from your in-shop bets into your online account
• Place bets in any William Hill shop using your online funds and vice versa

Banking

William Hill offer customer a huge number of deposit options to cater for players all around the world. Debit cards, which are the most common method used for deposit and withdrawals usually take 1-3 days to reach your bank account whereas some e-wallets such as PayPal are processed within a day.

There is also the option to use Apple Pay which is becoming increasingly popular as it provides a quick way to deposit funds into your account using just your mobile phone. You’ll need to download the William Hill app to use Apple Pay and have a mobile device running on iOS.

Below is a list of deposit and withdrawal options at William Hill along with average withdrawal times.

Credit Cards

DebitCards

E-Wallets

Apple Pay

Online Banking

Cash Vouchers & Pre Paid Cards

Cash Transfers

Account Settings

Languages: The William Hill website is available in an impressive 17 different languages which include English, Czech, German, Spanish, French, Polish, Portuguese, Romanian, Slovakian, Hungarian, Serbian, Finnish, Austrian, Chinese, Japanese, Greek and Russian. A language can be selected in the menu at the top of the William Hill website.

Odds Format: Customers can opt to view odds on William Hill in either Decimal, Fractional or American format. This can be done by clicking on the ‘Odds Format’ drop-down menu on the top of the homepage.

Responsible Gambling

There are a number of options available with William Hill to help customers stay in control of their betting habits. Some of these include:

Deposit Limits: Customers can limit the amount they can deposit over a period of a day, week or a month.

Account Restrictions: William Hill allows customers to exclude themselves from certain William Hill products. For example, if you feel you are spending too much on casino games, you can exclude yourself from this product but still have access to the William Hill sportsbook.

Session Reminders: Session reminders notify you when you have been playing a game for a set amount of time.

Short Time Out: You’re able to take a break from William Hill for a period of 1 day to six months.

Self Exclusion: If you’d like to exclude yourself from William Hill products for longer, a self-exclusion is available for a period of 6 months to 5 years.

Summary

William Hill bookmakers have been around for over 85 years and during that time they have built an outstanding betting service. We like the layout and user-friendliness of their website and app and we certainly have no complaints about the sports and markets available to bet on. They run a large number of promotions for existing customers and we are especially fond of their regular price boosts which are on offer on a daily basis.

Overall, we have no complaints about William Hill and would fully recommend them to any sports bettor. 

If you don’t have an account with William Hill yet, be sure to take advantage of the William Hill welcome offer for new customers. Remember to enter the William Hill promo code when registering to ensure you receive your free bets. Full details can be found below.

Your William Hill Reviews

The following ratings are written by real members of the Which Bookie community. So now you know what we think, you can see whether other people agreed. If you’re an existing customer, you can also leave your own review below to help other members of the community. Here’s what other users had to say…

William Hill

New Customer Offer

Bet £10 Get £30 in Free Bets

William Hill Sign Up Offer

Claim Offer

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad