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Love Island first hit our screens in 2015 and quickly became a hit across the UK. There were two series of Celebrity Love Island that aired in 2005 and 2006 but the 2015 series was to be the first featuring the public as Love Island contestants.
In 2018, the British dating game show became the most-watched show in ITV’s history and is set for its eleventh series in 2024 with brand new contestants entering the villa.
Love Island features a group of contestants, known as the Islanders, who are isolated from the outside world in a Big Brother-style setting, residing in a villa located on the island of Mallorca, Spain, or in the winter edition of the show, Franschhoek, South Africa.
The aim of the show for the contestants is to couple up with other Islanders as anyone who is left single after each ‘coupling, is evicted from the show.
The public play their part in which Islanders remain as they can vote for their favourite couples with those receiving the fewest votes having to leave the villa.
Couples are also forced to vote on which other couples or Islanders they want to remain in the villa which often results in controversy and tension amongst the contestants.
The couple that remains after the vote in the final week shares the prize of £50,000.
Being such a popular show with the public, betting on Love Island UK has become very common. This Love Island betting guide will show you what you can bet on, the latest Love Island betting odds and the bookmakers that you can bet on love Island with.
Firstly, let’s look at how to bet on Love Island UK.
New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. #ad
If a bookmaker takes bets on Love Island, you’ll generally find it available in either the ‘TV Shows’ or ‘Novelty Betting’ sections of their sites.
With it being so popular, several UK betting sites allow customers to bet on Love Island and we have listed some of the most popular below.
If you don’t have accounts with any of these bookies, it may be worth opening an account so that you can claim some of their very generous welcome offers to receive free bets and other rewards.
Love Island Betting Sites | ||
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Bet365 | Visit | |
Betfred | Visit | |
Virgin Bet | Visit | |
BetUK | Visit | |
StarSports | Visit |
With Love Island odds fluctuating every week, you should keep a close eye on the prices available at the bookmakers who take bets on the show.
Keeping up to date with current happening in the villa is essential as a break up or tension between Islanders can cause the odds to change quickly. However, this can lead to bigger odds on some cases and if you think things may be resolved, you may be able to take advantage and find some value for a nice return from your bet.
Click below to visit Bet365 where you’ll be able to view the latest Love Island odds.
New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. #ad
Love Island Winning Couple Odds | |||
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Nicole Samuel & Ciaran Davies | 2/5 | Visit | |
Mimii Ngulube & Joshua Oyinsan | 5/2 | Visit | |
Matilda Draper & Sean Stone | 14/1 | Visit | |
Jessica Spencer & Ayo Odukoya | 50/1 | Visit |
2024 is a special year as there’s not one but TWO series’ of Love Island ahead of us!
The first of the two is Love Island All Stars which took place in January. The show featured ex-Islanders who returned to the villa for a second time with hopes of finding love and of course, finishing as part of the winning couple. Molly Smith and Tom Clare were crowned winners of the series.
2024 will also see the return of the summer version of Love Island with brand new islanders entering the villa in the first episode which is aired at 9pm on Monday 3rd June. The new series of Love Island will be televised on ITV1, ITV2, ITVX, STV and STV Player.
Similar to previous series’ of the show, series 11 of Love Island will run for around 8 weeks with the final taking place in August.
The following ex-Islanders have been confirmed for the 2024 series of Love Island.
Love Island 2024 will see the ex-Islanders return to the familiar villa on the small municipality of Sant Llorenç des Cardassar, on the picturesque island of Mallorca.
The contestants will reside in the same villa as in previous series but ITV have announced that there have been some updates and improvements made based on feedback from previous series.
Maya Jama hosted her first series of love island in 2022 after it was announced that Laura Whitmore would be stepping aside, and fans have welcomed her aboard with huge praise.
It has been confirmed that Jama will return to host Love Island for the fourth time in June 2024.
As mentioned above, contestants will return to the Mallorcan villa for Love Island 2024 but it remains to be seen what changes the producers have made to the villa or the structure of the show.
What we can expect is lots of drama, relationships, breakups and entertainment.
Fancy yourself as an Islander in 2025? Do you want to find love in the villa and have the chance to visit Casa Amor?
If so, ITV are currently accepting applications for the summer version of Love Island 2025 with the chosen cast being able to spend time getting to know each other in the villa and be in with the chance of winning the £50,000 prize.
To apply for Love Island 2025, complete the application form found on this page.
There have been 10 series of Love Island and 10 couples who have been crowned as winners of the show.
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When it comes to betting on Love Island, there are various markets available with the odds fluctuating each week depending on which Islanders and/or couples have left the villa.
Below are some of the most popular Love Island betting markets that you’ll find available at the bookies featured on this page.
Viewers generally have their favourite couple in the villa and usually, the most likable couple makes it to the end to claim the £50,000 prize money.
You can bet on the winning couple from the first episode all the way through to the finale which makes this one of the most popular Love Island betting markets available.
Islanders are evicted, or ‘dumped from the island’ both as singles and as couples throughout the whole show. Eliminations can be determined by contestants being single upon a recoupling, by other Islanders voting them out or most often, by the public vote.
Voting can be done both through the Love Island website and via the app with millions of votes being cast by viewers every single week.
If you think that you have a good idea of who you think will be the next contestant to be dumped from the island, you’re able to bet on them with the majority of Love Island bookmakers.
As well as being able to bet on which couple will win the show, you can also bet on which female will be part of that final couple. Islanders recouple throughout the show and so if you think one female has a good chance of remaining as a couple throughout the series and reaching the end, they may be worth having a bet on.
Similar to the above, you can bet on which male Islander will be part of the winning couple. Odds fluctuate based on eliminated contestants and with who is coupled up together which can result in some generous odds at times on certain Islanders to win.
Hopefully, this guide will have helped you understand how to bet on Love Island and the betting options that are available.
We recommend placing your bets with the bookmakers listed on this page as the team here at WhichBookie have extensively reviewed these betting sites and consider them to be reputable and trustworthy for customers in the UK.
New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. #ad
An official date for the finale of Love Island 2024 hasn’t been released yet. However, the show typically lasts for 8 weeks and so going off the start date of June 3rd, we can expect the show to finish towards the end of August.
The winners of Love Island 2023 were Jess Harding & Sammy Root. The couple shared the £50,000 prize money ahead of runners-up Lochan Nowacki & Whitney Adebayo.
Love Island airs on ITV2 and is available to stream on ITVX.
Love Island airs every day throughout the week and on Sunday’s at 9pm.
Love Island is usually filmed in a luxury Mallorcan villa. However, the winter series is filmed in the Ludus Magnus villa in South Africa.
Casa Amor, or ‘House of Love’ in Spanish, is part of Love Island which usually takes place midway through the series. It’s designed to shake things up by separating the boys and the girls. One group will remain in the villa while the other group stays in the Casa Amor villa. New contestants join both groups in a bid to steal them away from their current partners.