What the Data Says: BetZillion’s 2025 Sports Betting Demographics Report

The sports betting industry is growing fast, driven by technological advances, changing public perception, and shifting demographics. To keep up, professionals and stakeholders in the scene need extensive, timely, and data-driven insights into consumer behaviour. This is where Betzillion’s latest “Sports Betting Demographic Report for 2025,” led by renowned expert Tim Harrison, comes in. 

Betzillion has long established itself as a trustworthy platform for sports betting news and guides, offering up-to-date odds, wagering trends, and detailed analysis. Now, it has introduced another groundbreaking resource—an in-depth report on global demographic trends in the industry. Backed by market surveys and data from leading bookmakers, the report sheds light on wagering behaviors, spending habits, and the changing perception of sports betting. It is a must-read for anyone looking to understand the latest dynamics of the scene.

This article will give you a glimpse into what to expect from the study.

Key Findings from the Research

In its report, Betzillion carried out a comprehensive survey, analysis, and comparison of punters’ trends across different countries, revealing several insights into the modern sports wagering landscape. Let’s explore some of the key findings in the 2025 Betzillion’s sports betting demographics report.

Percentage of Sports Bettors Across Different Countries

The report delves into the varying percentage distribution of people who are actively engaging in sports betting in different countries across the globe. It demonstrated a notable high engagement percentage in African countries like Kenya, South Africa, and Nigeria. It also shows a surprisingly low percentage in countries with more established sports and betting markets, like the USA, Canada, and the UK. Tim Harrison gave some expert opinions regarding why this is so in the report.

Gender Dynamics: Distribution of Bettors by Sex

Betzillion also illustrated the gender distribution of punters by country in this report. It revealed a largely male-dominated betting landscape in many countries, which is in line with most industry and academic studies of active genders. However, according to Tim Harrison, the data also showed a rising trend in female participation in many countries.

Who Is Betting the Most – Age Group Analysis

People of all ages typically enjoy sports betting, but the percentage of each age group differs. To understand this landscape, Betzillion also carried out an age group analysis of wagerers across different countries.

The study revealed that younger people (18-35) represent the largest percentage of bettors in most countries. According to Tim Harrison, the prevalence of participation amongst this demographic can be linked to their tech-savvy nature and easy accessibility to reliable betting updates and news. However, some outlying data were also observed in certain countries, which the study explored comprehensively.

Frequency of Betting and Public Perception

Betzillion’s study took a closer look at the frequency at which punters in different countries place wagers on a daily, weekly, monthly, and even yearly basis. The research demonstrated that while occasional betting remains the most common behaviour, a significant number of people bet weekly and daily.

Public perception, however, remains divided in many countries. While many view it as bad for society, others view it in a more positive light.

Average Amount Bettors Spend Gambling

The report also highlights the average money bettors across the globe generally spend on wagering. Unsurprisingly, it revealed higher amounts in countries like the USA, the UK, and Italy. On the other hand, African nations like Nigeria and Kenya showed a lower average spending. Tim Harrison provided his expert opinion on the factors driving these variations across different regions.

Financial Awareness: Who Reviews Their Finances Regularly?

Financial awareness correlates to responsible gambling, which is why the level of bettors’ literacy is another important metric. This study also took a comprehensive look at the distribution of punters who regularly review their finances. The data indicated a varying level of financial literacy across different countries. While some have a fairly low percentage of 40, some have as high as 82%.

Betting as an Investment: Who Views It This Way?

An increasing number of sports bettors today don’t just see wagering as a fun casual activity – some see it as a legitimate means of investment. Betzillion took a stab at this in its study. It revealed that the perception of betting as an investment is more prevalent amongst the younger demographics. Tim Harrison gave some insights into why this is so in the study.

The BetZillion Research Unique Advantage – Exclusive Brand Data

The beauty of the Betzillion study is that it offers a unique 360-degree view of the modern sports betting landscape. One of the crucial things that makes it unique is that, unlike conventional market research, this one also incorporates exclusive data from partner bookmaker operators. 

Betzillion gathered firsthand information about the demographic wagering patterns and trends from its top bookmaker partners and provided the insights gained from it. This unique approach showcases the scene from inside its operations, offering a more accurate and relevant representation of the market.

Some of the unique parameters that Betzillion’s inside insights covered include:

• Gender and age distribution among bettors: The exclusive brand data demonstrates the gender breakdown of punters across various bookmaker brands. It confirmed the same thing as the market surveys – a significant male-dominated landscape but with notable increasing participation of the female demographic.
• Geographical distribution of users: It also showed the demographic distribution of sports bettors across various countries across the globe.
• Customer spending habits: The report highlights customer spending habits across Betzillion’s partner sportsbooks.
• Interests and betting behaviour: You will also find the distribution of punters’ interests and preferences in the sports markets across the bookmaker brands. It revealed that football gets the largest percentage of attention, followed by basketball, tennis, and other sports.
• Occupational trends: Betzillion’s report also provides some insights into the occupational trends amongst sports wagerers.

What Makes This Research Stand Out

The Betzillion demographic report is a game-changing dynamic resource that sets itself apart for its unparalleled depth, accuracy, and relevance. While many market studies only provide surface-level insights, this study offers a more holistic, data-driven view of the global betting landscape that goes beyond the basics.

Here are some of the reasons why Betzillion’s research easily stands out:

• Global perspective: Most sports betting trend reports typically just cover certain regions or jurisdictions. However, this one covers the international scene, offering insights from many countries across North America to South America, Europe, Africa, Australia, Asia, and Europe. This provides a clearer worldwide view of the sports wagering landscape.
• Data accuracy and relevance: With data collected from 2023-2024, this report relies on accurate market research, surveys, and direct inputs from top sports betting operators. As such, it presents fresh and reliable actionable insights.
• Exclusive brand data: The Betzillion report also stands out for its inclusion of exclusive data from its partner bookmakers. By leveraging insider information directly from bookmakers, the study provides a more authentic view of the betting landscape.
• Interactive & visual appeal: Unlike traditional studies that come with dense text and complex tables, this report provides engaging infographics and interactive charts. With this, readers can easily interpret and understand the findings at a glance.
• Citable source for industry insights: The study also serves as a credible source for journalists, bloggers, and analysts seeking authoritative information on demographic trends.

Conclusion

According to industry expert and lead contributor to the study, Tim Harrison, one of the key takeaways from this study is that while it’s still largely male-dominated, the gender distribution of punters in the sports betting industry is gradually narrowing thanks to a growing number of women taking an interest in placing sports wagers.

That said, understanding the evolving trends in the global sports betting demographics is crucial for every stakeholder in the industry. For those keen to stay ahead of the curve, the Betzillion Sports Betting Demographics Report 2025 is an indispensable resource. Explore the full report on Betzillion’s site to uncover the latest insights into punter’s demographic distribution, wagering behaviours, spending patterns, etc.